ramoreo.blogg.se - Hey just checking in

#Hey just checking in how to
#Hey just checking in update
#Hey just checking in professional
#Hey just checking in series

You don’t have to – and probably don’t want to – only offer buyers your valuable content.

You want buyers to recognize the similarities and successes that are possible for them. Send these when the person or company highlighted in the case study or news story is noticeably similar to your prospect. Invite them an upcoming or recorded webinar with one of your in-house experts or through a corporate partner. Offer them re-purposed pieces of different content – such as tip sheets, SlideShare presentations and checklists – that are grouped into a relevant kit. Similar to tip sheets, offer checklists that are handy printouts or downloadable tools for prospects to use in a way that will make them more successful personally or professionally.

#Hey just checking in professional

Make them quick references with visuals, bullet points and specific actions buyers can take to improve their personal or professional lives. Offer your short, concise pieces that were plucked from white papers and blog posts. It should be a value-added perk for solid prospects. It might be “12 days of …” or “Countdown to …” Note: This is not a promotional email opt-in.

#Hey just checking in series

An Email series that is sent on a limited basis and is specific to a time or need.

Link them to a recorded video or audio courses or tutorials. Regularly use these tools from your arsenal: It’s strictly about giving helpful information that engages and excites buyers. But remember, sharing a resource doesn’t mean just sending more product literature or linking prospects to product pages on your website. Salespeople can go back to those content pieces to add value to almost any kind of interaction with buyers. Most organizations have a library of lead generation material, and marketing pros probably work to get them distributed at the right time in their pipeline efforts. You want to do something similar: Build a blog with valuable information so you have a library of useful content to send links to buyers that fit their situation at the right time.

#Hey just checking in update

Build a valuable blogĬreate (or even follow) a blog and regularly update it with valuable information – not just opinion pieces or links to funny videos.Įverything you write or share on the blog needs two critical elements: information and what buyers can do with that information.įor instance, you’ll notice every post on our blog is packed with sales ideas, plus ways to implement them into your sales operations, no matter how big or small. Try workshops on better living, seminars on financial responsibility, professional industry conferences and/or events hosted by governing authorities in their industries. Avoid inviting them to events solely meant to sell them your solutions. You want to invite buyers to events that can improve their personal or professional lives or businesses. Or you might have found an old industry award and show them similar industry awards they’d be “a shoe in” to receive also.

#Hey just checking in how to

Mention the nugget of information, and most importantly, ask if they buyer would like a tip on how to solve or optimize it.įor instance, you might see assignments were reshuffled at a prospect’s company and direct them to cross-functional leadership training you know is good. Salespeople who continue to research, digging up emerging situations or buried information can add value. Most salespeople research prospects before they connect, and perhaps a little more when buyers agree to a meeting. More specifically, here are 17 practical and useful ways to add value when you’re tempted to take the easy path and “just check in”: Learn something, share something insight on how to fix their challenges.research and data relevant to their business.Generally, buyers consider these things valuable: The good news: Prospects will listen when salespeople have something valuable to share – as much as five to 10 minutes, according to research from The RAIN Group. Whether it’s email, a visit, phone call or social media reach, you can add value, move the deal along and tighten the relationship you’ve started building.

It just means you want to follow up with something more valuable than “just checking in.”

Of course, this doesn’t mean salespeople should stop following up with unresponsive buyers. It doesn’t add value to conversations, relationships or the deal. Arghhh … that’s one of the worst things a salesperson can utter to a buyer.